Cable vs Broadcast?

Broadcast TV airs on major networks; cable targets specific channels.

Who benefits most?

Is TV advertising effective?

What about targeting options?

Who should choose broadcast?

Businesses reaching adults 35+, homeowners, and professionals.

Yes, linear TV remains trusted and effective for building brand awareness and credibility.

Cable TV offers more localized targeting, while broadcast covers broader regional audiences.

Brands aiming for wide regional reach and general audience exposure.