CABLE TV ADVERTISING
Answers to your top questions about cable and broadcast TV ads
What is the difference between cable TV and broadcast TV advertising?
Broadcast TV airs on major local network stations and reaches a broad regional audience, while cable TV runs on specific channels and allows for more localized targeting.
Who should consider cable or broadcast TV advertising?
Businesses targeting adults 35 and older, homeowners, professionals, and established consumers see strong results from linear TV advertising.
Is traditional TV advertising still effective?
Yes. Linear TV remains one of the most trusted and effective channels for building brand awareness, credibility, and market authority.
How is cable TV advertising targeted?
Cable TV can be targeted by ZIP code, zone, and demographic profile, allowing advertisers to reach specific neighborhoods instead of an entire market.
How does broadcast TV targeting work?
Broadcast TV targets by designated market areas (DMAs), making it ideal for wide-reaching awareness and regional branding.
What types of businesses benefit most from TV advertising?
Law firms, healthcare providers, restaurants, real estate companies, political campaigns, retail brands, and service-based businesses all perform well on TV.
How long should a TV campaign run?
Effective TV campaigns typically run for at least 8 to 12 weeks to build frequency, recognition, and recall.
What ad lengths are available for cable and broadcast TV?
Standard ad lengths include 15-second and 30-second commercials. Thirty-second spots are recommended for storytelling and brand positioning.
How is TV advertising performance measured?
Performance is measured through reach, frequency, impressions, and—when paired with digital—website activity and brand lift indicators.
Can TV advertising be combined with digital campaigns?
Yes. TV performs best when paired with digital, streaming, and re-targeting to reinforce messaging across multiple screens.
How quickly will we see results from TV advertising?
TV is a momentum channel. Meaningful results are typically seen after consistent exposure over an 8–12 week period.
Is TV advertising expensive?
TV advertising can be scaled to fit various budgets. Strategic placement and targeted zones help maximize efficiency without waste.
Why is consistency important in TV advertising?
Repetition builds trust and familiarity. Inconsistent advertising is easy to forget, while consistent campaigns drive recall and action.
Does ATL Ad Solutions handle media planning and buying?
Yes. ATL Ad Solutions manages strategy, media buying, placement, optimization, and reporting to ensure your TV investment performs.
What makes ATL Ad Solutions different from buying TV directly?
We negotiate smarter placements, integrate TV with digital strategy, and optimize campaigns based on performance—not guesswork.
